• On February 5, 2011 by

    Pivoting in Colombia

    Daniel DominguezI had a great coffee the other day at one of the many Juan Valdez locations here in Bogotá with an entrepreneur named Daniel Dominguez.  His company is called i-Azul, which was focusing on QR codes in general, and is pivoting by offering a more complete ticketing solution with Tickqr.  It goes a bit further than ticketing solutions such as Eventbrite in that, among other things, it makes better use of mobile devices (sms or smartphones).

    Daniel, who has a Masters in Robotics, is still in the process of pivoting his company.  Although, there’s still quite a ways to go, he’s shown persistence and tenacity in becoming a start-up entrepreneur as he’s been at this for a couple of years.  He’s got a great quality that I think will help him tremendously, which his interest in learning and getting guidance from the right places.  He’s been to Silicon Valley to get a feel for the start-up environment there and will be applying to the Founder Institute here in Bogotá.

    There is definitely an entrepreneurial culture in Colombia, but what I feel has been lacking is the development of high impact businesses.  In other industries, there are some great examples such as BodyTech, Andres Carne de Res and others.  Nevertheless, I believe that this country really needs to connect with the rest of the world and expand its start-up and investor networks to include Silicon Valley and other places and that’s one of the things that I hope that the Founder Institute will help with.  Apply here.

  • On February 4, 2011 by

    Ustedes me emocionan

    emocionadoUna de las cosas que mas me ha gustado durante el proceso de coordinar la llegada del Founder Institute a Colombia ha sido la emoción y el gusto que he sentido en conocer un grupo de personas tan interesantes, sencillas é impresionantes.  Hace unos dias tuve un almuerzo con el talentoso y decidido Enrique (you know who you are), una reunión para ver el progreso tan rápido é impresionante que ha logrado Gabriel y ayer me volví a ver con alguien quien se llama Andrés quien regresó de EEUU (dejando atrás un buen trabajo como empleado) para crear su empresa acá en Colombia donde él tiene mucho sentido de patria.

    Eso que estoy seguro que las personas que seguiré conociendo gracias a esta iniciativa serán igual de estimulantes.   Mi impresion es que los graduados de esta clase innaugural del Founder Institute Colombia serán la punta de lanza de una ola de start-ups Colombianas que vendrá con mucho impulso.  No será nada facíl graduarsen porque el programa es bastante exigente pero, por eso, el resultado es tan bueno (hasta ahora, 40% de los graduados han conseguido inversion – nada facil).

    Fuera de esto, los co-fundadores de PagosOnline, Jose y Martin, buscaron la manera de comprar un patrocinio para apoyar esta iniciativa.  Es claro que para su empresa hay valor en este patrocinio pero tambien tienen muchos proyectos que analizar dentro de su estrategia corporativa y, sin su amor por Colombia y sus ganas de hacer algo para este país, este patrocinio no se hubiera dado.  Para mi, se merecen muchos aplausos especialmente porque ayudan mucho mi labor de buscar otros patrocinadores (es mas facil cuando alguien ya se lanzó).

    Ya he presentado las opciones de patrocinio a varias entidades privadas, universitarias y gubernamentales y he recibido muy buen “feedback” pero es solo PagosOnline quienes tomaron un par de dias para tomar una decision sobre patrocinio.  Hoy tengo reunión con otra multinacional de tecnología para presentarle el programa y los beneficios de patrocinio.  Hay muchos factores que influirán en su decisión pero respecto mucho el hecho que su presidente haya reservado toda la hora de almuerzo para escucharme.

    Estos patrocinios pagan los viajes de los mentores que vienen de afuera y otras iniciativas.  Por ejemplo, estoy buscando patrocinios para que Colombianos de otras ciudades puedan viajar a Bogotá para estar acá una noche a la semana.  Esto todavía no se ha logrado pero mi interés es tener los emprendedores de mayor potencial en Colombia (hasta que uno los pueda identificar) irrespectivo de cual ciudad vengan.

    Ya tengo varias opciones para patrocinador legal (un bufete de abogados) para apoyar a los emprendedores en sus necesidades legales y tambien para que nos localicen los acuerdos del Founder Institute. Si vamos a abrir toda las puertas a posibles inversiones de afuera y local, es importante, tener muchos temas legales resueltos y para lograr esto, cada emprendedor y emprendedora (me alegra ver tantas emprendedoras que han aplicado!) va contar con la mejor asesoría legal desde el comienzo.

    Finalmente, parece que voy a tener varias opciones de recinto para la presentación de Adeo Ressi el 3 de Marzo.  Tan pronto esto se concreta, les comento acá y tambien enviaré un correo a los registrados.  Adicionalmente, estoy pensando en utilizar un sistema nuevo de registro donde se requiere su numero de telefono celular y es posible que les estaré pidiendo esta información.

  • On February 3, 2011 by

    Online Marketing Colombia

    Gabriel, Monica y JaimeAnoche tuve una reunión productiva con el grupo que está coordinando el panel en el Meetup sobre e-Marketing.  Ya conocía a Gabriel Amorocha y Monica Daza pero fué la primera vez que conocí a Jaime Rincón y lo disfruté mucho. Hicimos la reunion en Uniandinos donde se tendremos el panel y resultó perfecto porque pude juntarme con Gabriel Sarmiento allí antes para hablar sobre un emprendimiento con mucho potencial.

    Mi objetivo como moderador del panel lo veo como el de hacer suficientes preguntas para darle una buena idea a la audiencia de la filosofia y experiencia de cada panelista pero no demasiadas preguntas ya que no habría tiempo para que la audiencia mismo pregunte cosas.  Esto siempre es un reto, pero tengo el mismo reto un mes despues en Texas porque estaré moderando un panel despues en la congreso de South by Southwest sobre el ambiente de inversion en Colombia.

    Fuera de esto, tambien ayer tuve una excelente conversación con unos emprendedores muy capaces en la bella ciudad de Rio de Janeiro, Brasil quienes tienen un emprendimiento llamado Fisgo sobre el cual estoy seguro que vamos a escuchar mucho en el futuro.  Estaré escribiendo un post en inglés sobre ellos hoy.  Finalmente, acabo de colgar con un emprendedor de Nueva York quien estaba curioso sobre lo que estoy haciendo con el Founder Institute acá en Colombia y quiere visitar Mayo después que lanzamos para conocer el ambiente de emprendimiento en este país. Le abrí las puertas. :)

  • On February 3, 2011 by

    Movers & Shakers: Fisgo

    Yesterday, I had an excellent conversation with the impressive group of guys behind Brazilian real estate and automotive aggregator service Fisgo.  Brazil has been experiencing more than 20% growth in both markets and the World Cup and Olympics are sure make things even more interesting.
    The team, based out of Rio de Janeiro, includes Federico Alves as CEO as well as Eduardo Rodrigues and Helio Lemos.  This group has previously worked at Buscapé, QueBarato and other Internet sites.  As mathematicians and experienced developers, they definitely have the chops to give Fisgo the technological tools (e.g., cloud computing, etc.) necessary to have a high performing site.
    The big challenge in my mind is marketing and branding.  Although, they mentioned that new traffic is increasing by over 80% in monthly visitors, they definitely have a substantial hill to climb to get users to go to their site first instead of established players such as Zap in real estate (or new players such as VivaReal).
    However, if they are able to establish their brand, the aforementioned companies in addition to Mercado Libre and others will most likely become Fisgo customers looking to get quality lead traffic driven to their sites.  The real competitors are companies such as TrovitBrasil, a division of Trovit, an aggregator in a number of countries.
    The performance of the site is quite fast and the user interface is well designed although the choice of including banner ads is interesting as it could detract from the focus of getting users to other sites.  Needless to say, I’m sure a savvy investor (or investors) will see great potential in this business when they dig further.
    Since it just launched a few months ago, this phase is more focused on proving the model and they seem to have good data to show this.  With investment and guidance, I wouldn’t be surprised to see someone take advantage of the platform that this team has built to expand into new geographic markets, new segments such as group deals and other areas.
    The company plans on talking with investors in a few months and I’m sure we’ll be hearing more about them in the near future.

    FisgoYesterday, I had an excellent conversation with the impressive group of guys behind Brazilian real estate and automotive aggregator service Fisgo.  Brazil has been experiencing more than 20% growth in both markets and the World Cup and Olympics are sure make things even more interesting.

    The team, based out of Rio de Janeiro, includes Federico Alves as CEO as well as Eduardo Rodrigues and Helio Lemos.  This group has previously worked at Buscapé, QueBarato and other Internet sites.  As mathematicians and experienced developers, they definitely have the chops to give Fisgo the technological tools (e.g., cloud computing, etc.) necessary to have a high performing site.

    The big challenge in my mind is marketing and branding.  Although, they mentioned that new traffic is increasing by over 80% in monthly visitors, they definitely have a substantial hill to climb to get users to go to their site first instead of established players such as Zap in real estate (or new players such as VivaReal).

    However, if they are able to establish their brand, the aforementioned companies in addition to Mercado Libre and others will most likely become Fisgo customers looking to get quality lead traffic driven to their sites.  The real competitors are companies such as TrovitBrasil, a division of Trovit, an aggregator in a number of countries.

    The performance of the site is quite fast and the user interface is well designed although the choice of including banner ads is interesting as it could detract from the focus of getting users to other sites.  Needless to say, I’m sure a savvy investor (or investors) will see great potential in this business when they dig further.

    Since it just launched a few months ago, this phase is more focused on proving the model and they seem to have good data to show this.  With investment and guidance, I wouldn’t be surprised to see someone take advantage of the platform that this team has built to expand into new geographic markets, new segments such as group deals and other areas.

    The company plans on talking with investors in a few months and I’m sure we’ll be hearing more about them in the near future.

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