All posts tagged dell

  • March 1, 2011

    The Multifaceted Ricardo Guerrero

    TropicalGringo and Ricardo GuerreroToday, I had the pleasure of meeting Ricardo Guerrero during his brief visit to Bogota, Colombia.  We’ll be seeing more of each other during South by Southwest (SxSW) next week, but it was great meeting in person.  We had an enjoyable breakfast and, afterwards, as I smoked my stogie and annoyed him with my cigar smoke, he talked about how he got into Social Media.  After creating a radio show in Texas and working at that for a while, among other things, he started working for Dell Computer.  Then, in 2007 after a visit to SxSW, he got introduced to Twiiter and found a way to use it to sell refurbished PCs for Dell Outlet. Now that’s digital innovation.

    Ricardo has a new company called Stwittergy which is developing a tool to help businesses better use Twitter to achieve business objectives.  He also has his own agency aptly named Social Media Dynamo.  Nevertheless, he’s not completely disconnected from his Latin American roots and is working with colleague and friend Fernando LaBastida in setting up the first Americas IT Forum the day before SxSW (next week) in Austin.

    I was able to record a small portion of our chat and here it is:

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  • March 1, 2011

    Visita del Experto en Vender por Twitter

    TropicalGringo and Ricardo GuerreroHoy en la mañana estuve desayunando en la Zona T de Bogotá con Ricardo Guerrero de Austin, Texas.  Ricardo trabajo por diez años con Dell Computer en Austin y, en el 2007, formó parte del equipo que aprovechó la innovación digital del momento para vender productos utilizando Twiiter.  Este caso es estudiado hoy en dia por muchas agencias y compañias.  Como muchos de los que realmente saben de su tema, es excelente persona y es excelente conversador.

    Ricardo tiene una historia variedada como personalidad de radio con programas sobre musica y docente entre otras cosas.  Hoy en día tiene un emprendimiento llamado Stwittergy creando una herramienta para que las empresas le saquen provecho a Twitter y su propia agencia llamada Social Media Dynamo.  Mientras yo fumaba mi tabaco (terrible vicio) y lo molestaba (de apostas) con el humo, me comentó que el y su amigo, Fernando LaBastida (lo conozco y tambien es excelente persona), están coordinando el Americas IT Forum en Texas antes de South by South West para conectar a profesionales de tecnologia de america latina con los de EEUU.

    Abajo incluyo un video de una porcion de nuestra conversación:

    No Comments / Casos de Estudio, Español /