Adobe Switches from Checkers to Chess
Yesterday’s announcement concerning Adobe’s acquisition of Omniture signifies the first salvo in a race to establish leadership in what the company calls an “integrated workflow—with optimization capabilities embedded in the creation tools.” It’s clear that Adobe’s digital innovation vision is to redefine the process of the creation and deployment of digital iniciatives.
According to Forrester, the market for Web Analytics is set to grow at a CAGR of 17% reaching almost $1B by 2014. The company foresees a market where analytics and optimization solutions are embedded within marketing applications. Apparently, Adobe believes this is the case and yesterday embarked on a road to make this vision a reality. Read more
