The Digital and the Physical
I was just reading the reports from the Consumer Electronics Show (CES) in Las Vegas about the new tablets that are coming out as well as BusinessWeek’s article on the future of tablets. In my opinion, the way to look at this is not the future of “tablets”, but the future of making the division between the virtual and physical worlds more transparent.
This could be a good thing or a bad thing, or both, but it’s definitely something that’s happening. In the business world, organizations that continually view the digital world as a quaint space where they inhabit by outsourcing specific activities (online marketing, etc.), increase their risk of being disrupted. The way to view the current state, IMHO, is to completely rethink how to deliver value to your customers taking into account the new posibilities enabled by the digital: Digital Innovation.
