How Microsoft should respond to Slack’s letter
I find Slack’s recent move to publish an open letter to Microsoft incredibly interesting. This in response to Microsoft’s upcoming launch of it’s Teams product. The traditional strategy, I suppose, would be for the larger company to ignore such a message as a marketing ploy. Nonetheless, it certainly would be fun if Microsoft would reply.
I’m sure I haven’t analyzed it enough from all angles, but this just seems like a unique opportunity for Microsoft to communicate the type of company it seems to have become (though still on that long road to getting “there”). By responding to a smaller company (in valuation and sales only) directly and bucking conventional marketing wisdom, it can send the right type of message. Obviously, I have the luxury of not worrying about multibillion dollar liabilities and other scary things like that, but we’ll forget about that small detail for now.
