All posts in English

  • September 16, 2009

    Adobe Switches from Checkers to Chess

    Yesterday’s announcement concerning Adobe’s acquisition of Omniture signifies the first salvo in a race to establish leadership in what the company calls an “integrated workflow—with optimization capabilities embedded in the creation tools.”  It’s clear that Adobe’s digital innovation vision is to redefine the process of the creation and deployment of digital iniciatives.

    According to Forrester, the market for Web Analytics is set to grow at a CAGR of 17% reaching almost $1B by 2014.  The company foresees a market where analytics and optimization solutions are embedded within marketing applications.  Apparently, Adobe believes this is the case and yesterday embarked on a road to make this vision a reality. Read more

    No Comments / English, Internet Marketing /

  • September 15, 2009

    What If You Were Running Twitter?

    In terms of gaining entry into the minds of Twitter’s management team, the last couple of weeks have been quite unique.  From the subset of confidential internal documents that Techcrunch recently published to the recent launch of the company’s Twitter 101 site, the company’s vision and a bit of what its leadership thinks about its future have become less murky.  For armchair CEOs, this is an opportunity time to speculate on how they would steward the company, but more importantly, on the direction of the social media space in general.

    New Twitter homepage

    Read more

    No Comments / English, Internet Marketing /

  • July 13, 2009

    Welcome to Tropical Gringo

    I’m extremely exciting to launch my new blog, Tropical Gringo.  I’ve gotten a lot of feedback on the name some positive a few not so positive, but it’s too late.  I love the name.  I think it comes closest to expressing (in a name) what I am.

    I moved to Latin America about 15 years ago. At the time, I was living in Cupertino, California and muddling through life working for a number of Silicon Valley companies such as SCO, NetManage and Madge Networks, but no really headed in any particular connection.  My personal life also wasn’t really where I thought it should be. Read more

    No Comments / English, General /

  • July 11, 2009

    Just Wrote Two Articles for Dinero.com

    During the past few weeks, I’ve had an opportunity to read to articles (in Spanish) about the web for a Latin American audience.  The two articles include one about how Colombian politicians are using the web and another one about how people around the world are using the Internet for their news gathering using as a specific example the tragic passing of Michael Jackson here.

    The first article is really designed show how compelling web strategies can be by providing an example close to home of a group of people (Colombian politicians) that need to get something done (get people to vote for them now).  These people are looking for a tangible result and are basically voting with their pesos and choosing to invest heavily in the web for only one reason: they believe this channel is paramount for their getting elected.

    It’s actually quite interesting to be in this type of emerging market (Colombia) where the Internet is just at the very early stages of being taken seriously.  It’s really like Internet circa 2002 in the states.  Online advertising is just over 1% (about USD $20 million) of the total advertising pie, but is expected to represent 8% of the pie by 2013.  That is explosive growth and it’s quite an interesting matter trying to get corporate executives and small and medium business owners to understand the power of marketing over the Internet (if done correctly).

    1 Comment / English, Internet Marketing /
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